Betty has a crush on her tennis coach Mike. He keeps on promising to call, but never does - she doesn't know that he's a little dealer. After a failed deal in someone else's district he has to disappear for three months. He contacts Betty again, but she waits in vain - he's killed before they meet. Now she tries to find out what happened, asks around among his friends. This leads her right into the drug scenery.

Bud Davis is a country boy who moves to the city to visit his uncle and his family. He starts hanging out at Gilley's, the popular nightclub owned by Mickey Gilley himself. He takes a job at the oil refinery where his uncle works, hoping to save enough money to buy some land. He also meets a cowgirl named Sissy, they dance together, fall in love and suddenly get married. And then their marriage is shattered when Bud sees Sissy allegedly seeing con man Wes, who teaches her how to ride the mechanical bull... and plans to rob Gilley's. When a bull-riding contest at Gilley's is announced, Bud decides to sign up. Can he win the contest and save his marriage to Sissy?